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Business Transformation and Profit Growth for a Fuel Trading Company

CLIENT:

The business consisted of:

  • the second-largest gas station network in the Donetsk region, with additional operations in the Dnipropetrovsk region; and
  • a regional wholesale fuel distributor.

“This industry traditionally operates on very low margins, leaving little room for differentiation through the product itself. In situations like this, sales execution and customer service become the key competitive factors – and that is exactly where we focused our efforts.”

Andriy Managing Partner
RAIN’S SCOPE OF WORK

We comprehensively transformed the business over a two-year period, with one interruption lasting several months. Our work ranged from rebuilding the company’s organizational foundation and core business processes to redefining its market offering. The starting point of the engagement was business stagnation in both the retail and wholesale divisions.

RESULTS

A 30% increase in profit in the retail business and a 100% increase in profit in the wholesale business.

Low employee turnover at branch locations and virtually zero turnover within the management team.

The wholesale division moved from fifth to second place in regional sales volume (and likely would have become number one if not for the administrative advantages enjoyed by its primary competitor). This transformation included the implementation of a new organizational structure, recruitment of new key personnel, a new incentive system, and major improvements to critical business processes.

We work with companies of all sizes — from startups to national leaders — and help them grow systematically, consistently, and profitably.

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Andriy Boyechko, CFA Managing Partner
Professional experience:

More than 25 years of hands-on experience in delivering complex business projects for clients across a wide range of industries, including food manufacturing, healthcare, IT, apparel, e-commerce, retail, real estate, and, more recently, defense technologies.

He has led the development of numerous national and regional market leaders in Ukraine — several of them built from zero — as well as one global industry leader, working closely with business owners and management teams.

His core expertise includes strategy and go-to-market execution, sales and marketing, organizational design, corporate finance, and investments, with a clear focus on delivering measurable practical results.

Alongside his client work, Andriy has also built a number of his own growing businesses, which further shapes his pragmatic and results-oriented approach.

Andriy studied business in universities in Ukraine, the United States, and Austria. In 2001, he became one of the first Ukrainians to earn the Chartered Financial Analyst (CFA) designation through the globally recognized CFA Institute program.

Roman Baranov Project Manager
Professional experience:

20 years of practical experience in strategy development and implementation, online and offline marketing, sales, as well as various HR-related areas.

He has a significant number of successful cases in the development and launch of new products (more than 40) across various industries. He also has successful experience in rebranding and relaunch campaigns for several leading national and regional brands.

His greatest experience is in the following industries: food production and distribution, FMCG, healthcare, retail, e-commerce, and professional services.

He has experience in startup projects as a co-founder, manager, or functional lead, including: a full-service digital marketing agency (2016–present), a product IT company (2022–present), a food production and export business (2021–present), and an online retail business (2009–2014).

He received business education in Ukraine and Germany. He is fluent in English, German, and Spanish.

Yuriy Panchenko, CFA Project Manager
Professional experience:

More than 20 years of experience in investment project evaluation, new business concept development, strategy formulation and implementation, and building effective management teams.

His focus includes company restructuring, operational improvements, market research and new project evaluation, change management, and the implementation of solutions that create value for companies and entrepreneurs. He has completed more than 100 projects of varying complexity. He also has experience building several successful businesses from the ground up.

His deepest industry experience includes residential, commercial, and industrial real estate, trade, energy efficiency, healthcare, steel manufacturing, apparel, industrial lubricants, and others.

He is a Chartered Financial Analyst (CFA) charterholder and is fluent in English and French.