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Comprehensive Sales Function Transformation and Partial Marketing Reorganization for a global leader in cable manufacturing

CLIENT:

One of the manufacturing facilities of one of the world’s largest industrial cable producers. In this engagement, RAIN worked as a subcontractor to one of the world’s leading management consulting firms, L.E.K. Consulting, while taking full responsibility for leading the project.

CLIENT’S CHALLENGE

The starting point of the project was a manufacturing plant that had been deeply unprofitable for more than six years and was close to being shut down. In many respects, our work represented the plant’s final opportunity for recovery. The project lasted just over six months and included everything from designing a new organizational structure to implementing new core business processes.

“The client’s leadership was so pleased with the results that all 15 partners of our direct client’s London headquarters – L.E.K. Consulting – gathered for a 90-minute presentation to hear in detail how we achieved the turnaround. (As we were told, this is something they do only on very rare occasions ☺.)”

Andriy Managing Partner
RESULTS

Some of the key achievements of our joint work included:

The plant returned to profitability. Within 18 months after the completion of our engagement, it became one of the most profitable manufacturing facilities within the group’s global operations.

We work with companies of all sizes — from startups to national leaders — and help them grow systematically, consistently, and profitably.

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Andriy Boyechko, CFA Managing Partner
Professional experience:

More than 25 years of hands-on experience in delivering complex business projects for clients across a wide range of industries, including food manufacturing, healthcare, IT, apparel, e-commerce, retail, real estate, and, more recently, defense technologies.

He has led the development of numerous national and regional market leaders in Ukraine — several of them built from zero — as well as one global industry leader, working closely with business owners and management teams.

His core expertise includes strategy and go-to-market execution, sales and marketing, organizational design, corporate finance, and investments, with a clear focus on delivering measurable practical results.

Alongside his client work, Andriy has also built a number of his own growing businesses, which further shapes his pragmatic and results-oriented approach.

Andriy studied business in universities in Ukraine, the United States, and Austria. In 2001, he became one of the first Ukrainians to earn the Chartered Financial Analyst (CFA) designation through the globally recognized CFA Institute program.

Roman Baranov Project Manager
Professional experience:

20 years of practical experience in strategy development and implementation, online and offline marketing, sales, as well as various HR-related areas.

He has a significant number of successful cases in the development and launch of new products (more than 40) across various industries. He also has successful experience in rebranding and relaunch campaigns for several leading national and regional brands.

His greatest experience is in the following industries: food production and distribution, FMCG, healthcare, retail, e-commerce, and professional services.

He has experience in startup projects as a co-founder, manager, or functional lead, including: a full-service digital marketing agency (2016–present), a product IT company (2022–present), a food production and export business (2021–present), and an online retail business (2009–2014).

He received business education in Ukraine and Germany. He is fluent in English, German, and Spanish.

Yuriy Panchenko, CFA Project Manager
Professional experience:

More than 20 years of experience in investment project evaluation, new business concept development, strategy formulation and implementation, and building effective management teams.

His focus includes company restructuring, operational improvements, market research and new project evaluation, change management, and the implementation of solutions that create value for companies and entrepreneurs. He has completed more than 100 projects of varying complexity. He also has experience building several successful businesses from the ground up.

His deepest industry experience includes residential, commercial, and industrial real estate, trade, energy efficiency, healthcare, steel manufacturing, apparel, industrial lubricants, and others.

He is a Chartered Financial Analyst (CFA) charterholder and is fluent in English and French.