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Transforming a Small Clinic into a national market leader

CLIENT:

A network of clinics specializing in the treatment of musculoskeletal disorders.

“We significantly expanded the core service by adding world-class rehabilitation and integrating these new services with the existing offering into a unique and highly effective solution. As a result, both treatment outcomes and patient satisfaction reached exceptional levels. This became the foundation of the company’s market success.”

Andriy Managing Partner
RAIN’S SCOPE OF WORK

The company’s market offering was comprehensively enhanced and expanded, its positioning was clearly defined, and the company began actively leveraging its fundamental competitive advantages. An expansion phase also began, with several additional clinics opened (currently 10 locations).

RESULTS

At the beginning of our engagement in early 2014, the company had already been operating for almost ten years with three clinics but had clearly reached a period of stagnation.

Over the following three years, we worked together to increase the company’s revenue eightfold – even during a period of severe economic crisis in the country.

Today, the company is the undisputed leader in Ukraine in the field of non-surgical spinal treatment.

We work with companies of all sizes — from startups to national leaders — and help them grow systematically, consistently, and profitably.

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Andriy Boyechko, CFA Managing Partner
Professional experience:

More than 25 years of hands-on experience in delivering complex business projects for clients across a wide range of industries, including food manufacturing, healthcare, IT, apparel, e-commerce, retail, real estate, and, more recently, defense technologies.

He has led the development of numerous national and regional market leaders in Ukraine — several of them built from zero — as well as one global industry leader, working closely with business owners and management teams.

His core expertise includes strategy and go-to-market execution, sales and marketing, organizational design, corporate finance, and investments, with a clear focus on delivering measurable practical results.

Alongside his client work, Andriy has also built a number of his own growing businesses, which further shapes his pragmatic and results-oriented approach.

Andriy studied business in universities in Ukraine, the United States, and Austria. In 2001, he became one of the first Ukrainians to earn the Chartered Financial Analyst (CFA) designation through the globally recognized CFA Institute program.

Roman Baranov Project Manager
Professional experience:

20 years of practical experience in strategy development and implementation, online and offline marketing, sales, as well as various HR-related areas.

He has a significant number of successful cases in the development and launch of new products (more than 40) across various industries. He also has successful experience in rebranding and relaunch campaigns for several leading national and regional brands.

His greatest experience is in the following industries: food production and distribution, FMCG, healthcare, retail, e-commerce, and professional services.

He has experience in startup projects as a co-founder, manager, or functional lead, including: a full-service digital marketing agency (2016–present), a product IT company (2022–present), a food production and export business (2021–present), and an online retail business (2009–2014).

He received business education in Ukraine and Germany. He is fluent in English, German, and Spanish.

Yuriy Panchenko, CFA Project Manager
Professional experience:

More than 20 years of experience in investment project evaluation, new business concept development, strategy formulation and implementation, and building effective management teams.

His focus includes company restructuring, operational improvements, market research and new project evaluation, change management, and the implementation of solutions that create value for companies and entrepreneurs. He has completed more than 100 projects of varying complexity. He also has experience building several successful businesses from the ground up.

His deepest industry experience includes residential, commercial, and industrial real estate, trade, energy efficiency, healthcare, steel manufacturing, apparel, industrial lubricants, and others.

He is a Chartered Financial Analyst (CFA) charterholder and is fluent in English and French.