We always take into account the scale of the opportunities, their timing, the amount of time and investment required for implementation, as well as the risks the company may encounter.
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Since 2002, RAIN has been developing strategies and business models that enable companies not only to define their vision for the future but also to systematically move toward its realization. As we often go on to participate directly in the implementation of the strategy (see examples of our projects), our strategy and business model solutions are not only bold and innovative but also practical.
The development process starts with comprehensive research.
We analyze the fundamentals of the client’s product or service (what problem it solves and how effectively it solves it), consumer behavior, and conduct a detailed study of the industry, including its structure, trends, competitive landscape, pricing dynamics, the bargaining power of different market participants, risks, and other relevant factors.
At the same time, we conduct an internal audit of the company by evaluating its financial performance, business processes, organizational structure, HR potential, and other key aspects. We conduct numerous in-depth interviews with both senior management and employees at different levels in order to understand which ideas and opportunities already exist within the organization, deserve attention, but have not yet been implemented.
The insights gathered are then compared with our own hypotheses and best international practices, which are always of great interest to us. As a result of this comprehensive preparation, we develop a clear understanding of the company’s real capabilities, its potential growth opportunities, and the resources required to realize them. We always take into account the scale of the opportunities, their timing, the amount of time and investment required for implementation, as well as the risks the company may encounter.
We always take into account the scale of the opportunities, their timing, the amount of time and investment required for implementation, as well as the risks the company may encounter.
The outcome is either a business model or a development strategy. Although we often use these terms interchangeably, a business model is primarily concerned with answering the questions: “Where does our business begin and where does it end? How does it create additional value? How can it be described in just a few words?” A strategy, on the other hand, provides a vision of future actions, taking into account market trends and internal resources.
Important! The guiding principle of this work is always the search for an answer to one fundamental question: what exactly will enable this particular company and its product to remain relevant in the market and maintain a sustainable long-term competitive advantage?
We also develop an implementation plan in which opportunities are structured from quick wins that can deliver results without significant financial investment (for example, in sales, pricing, marketing, HR, etc.) to longer-term projects.
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More than 25 years of hands-on experience in delivering complex business projects for clients across a wide range of industries, including food manufacturing, healthcare, IT, apparel, e-commerce, retail, real estate, and, more recently, defense technologies.
He has led the development of numerous national and regional market leaders in Ukraine — several of them built from zero — as well as one global industry leader, working closely with business owners and management teams.
His core expertise includes strategy and go-to-market execution, sales and marketing, organizational design, corporate finance, and investments, with a clear focus on delivering measurable practical results.
Alongside his client work, Andriy has also built a number of his own growing businesses, which further shapes his pragmatic and results-oriented approach.
Andriy studied business in universities in Ukraine, the United States, and Austria. In 2001, he became one of the first Ukrainians to earn the Chartered Financial Analyst (CFA) designation through the globally recognized CFA Institute program.
20 years of practical experience in strategy development and implementation, online and offline marketing, sales, as well as various HR-related areas.
He has a significant number of successful cases in the development and launch of new products (more than 40) across various industries. He also has successful experience in rebranding and relaunch campaigns for several leading national and regional brands.
His greatest experience is in the following industries: food production and distribution, FMCG, healthcare, retail, e-commerce, and professional services.
He has experience in startup projects as a co-founder, manager, or functional lead, including: a full-service digital marketing agency (2016–present), a product IT company (2022–present), a food production and export business (2021–present), and an online retail business (2009–2014).
He received business education in Ukraine and Germany. He is fluent in English, German, and Spanish.
More than 20 years of experience in investment project evaluation, new business concept development, strategy formulation and implementation, and building effective management teams.
His focus includes company restructuring, operational improvements, market research and new project evaluation, change management, and the implementation of solutions that create value for companies and entrepreneurs. He has completed more than 100 projects of varying complexity. He also has experience building several successful businesses from the ground up.
His deepest industry experience includes residential, commercial, and industrial real estate, trade, energy efficiency, healthcare, steel manufacturing, apparel, industrial lubricants, and others.
He is a Chartered Financial Analyst (CFA) charterholder and is fluent in English and French.