So, here are some of the most important of our guiding principles:

  • Focus on building something beautiful.
    Once you do, don’t forget about our commercial interests.

    Not vice versa.
  • Be humble.
    Very few human traits have as much in-built potential for one’s future development as humility.
  • Do not think and/or claim that you already know.
    Be confident and claim that you know how to find and gather enough relevant information (yes, most of it is out “in the field”!) and draw the right conclusions from it.
  • Be like water.
    In a new situation or circumstances do not rush to use your past experience. Like water on a new territory, find a new, optimal path in new circumstances. Intuitively, your past experience will still serve you well when it is truly useful.
  • Look before you leap.
    We also say “think before you act.”
  • Business is not a rocket science, so focus on the simple, which produce results.
    Similarly, “go back to the basics.” It amazes us just how often educated businessmen tend to think in terms of complicated new business notions and terms, forgetting about the product, for example, which often does not receive one fourth of the attention that it actually needs and deserves. Business fundamentals are mistakenly not “trendy” nowadays inside many business circles according to our observation.
  • Many, if not most, jewels are inside the company. Find them and polish them.
    More often than not this principle works when we are looking for ideas to include into the detailed vision of the company development or when we are looking for new qualified and appropriate people to manage a company.
  • No system functions without pressure.
    Seeing as people naturally prefer comfort and seek to stay in their comfort zones as long as possible (often despite strong monetary motivation to act differently, for instance), we believe that pressure can dramatically speed up progress in most cases. That’s why we constantly apply it, both inside our company and our Clients’ firms.
  • It’s better to correct a mistake later, than never.
    Similarly, “never fall in love with your decisions: you might need to change them in the future.” Given the many decisions we make, we sometimes make mistakes. Once we see them, we are also quick to correct them.
  • What the eyes fear, the hands do.
    Our mothers, apparently, taught us this principle well. It truly goes a long way.

These principles may look simple. To some, maybe even primitive. Yet they do work magnificently and we do apply them.